Like many authors, you may be worrying that using social media sites to promote your books will look too much like cheap advertising. You don’t want to seem pushy and salesy. You’re uncomfortable trying to sell your books, as you don’t see yourself as salesperson – you’re a writer after all!
But if you’re serious about writing as a career, you also need to be serious about how you’re going to pay the bills. There’s nothing to be embarrassed about. Think of all the brands that market to you on a daily basis – Starbucks, Coca Cola, Kelloggs. They’re not worried about trying to sell you their products in case it puts you off and you think they’re too pushy.
There are many simple ways you can promote your book to make it easy for your fans to find. And Twitter is one of them.
Here are three ways you can use Twitter to help spread the word about your book, without being too pushy.
Andy Bailey challenged us to create a cover design for the first book in his ‘Martin Dash’ trilogy.
It’s a tale of twists and turns; a hybrid novel, part thriller, part mystery, and part romance. Throw in some satire, and you have quite a mix for creating a book cover that Andy wished to have starkness as well.
Andy’s cover evolved, and along the way we had the pleasure of working with a fantastic writer who likes to challenge convention.
Andy was kind enough to answer a few questions so we could delve into what makes him tick. He told us how he’s come to feel he was born to write, that at the tender age of 52 he’s not sure there’s much left to learn about himself, and much more…
Imagine if Krispy Kreme introduced a new and amazingly flavoured donut.
But didn’t tell anyone about it.
You went into the shop, browsed the menu, and went ahead and ordered your favourite flavour, the one you always buy. You had no idea that triple-chocolate-pecan-caramel-with-sprinkles flavour even existed. It’s not that you didn’t want to try it…
….you just didn’t know it was there.
It’s the same with your book.
You may make the mistake of thinking it’s enough just to have your book listed and for sale on Amazon. But unless you put in some effort to promote it, no one will know it’s there.
At Bespoke, we work with lots of amazing self-published authors. Have you ever wondered what inspires other authors like you to dedicate their time and energy to writing great fiction?
Peter Dudgeon is a part-time consultant, part-time writer, and full-time Stephen King fan. He has just published ‘Chance’, and has his next novel waiting in the wings. He talked to us about stopping writing fiction as a teenager, how his father’s death years later motivated him to start again, and how he often writes with his eyes closed…
Q. Peter, tell us about how you got into writing
As a teenager I had a ferocious reading appetite, devouring mainly Stephen King books; loving them. I dreamt of being able to write that well, of having an imagination strong enough to grip readers. So I wrote short stories, some weird, some ghoulish.
I recall writing a story about a man trapped in a disused amusement park with a homicidal maniac. I remember clearly a scene where the protagonist managed to get to his car. He had only a few moments before the maniac was upon him. His hands shook as he ‘fought the key into the lock.’ I remember the line clearly because I nervously shared my work, looking for feedback and was told that, “you don’t fight a key into a lock.”
I have a vision of an elegant lady, her dark hair styled in a vintage bob. She’s wearing cream pearls around her neck, and is perched at a mahogany desk with a silver fountain pen in her hand, a notepad balanced on her knee.
The desk lives in the Oval Office of the White House, and the lady is Jacqueline Kennedy – yes, before she was First Lady, Jackie O had a career as a book editor.
In this modern age of self-publishing, you may think you don’t need to use a book editor like Jacqueline, but what are the pros and cons of using one? Is an editor something you can do without, or is it a crucial step to publishing success?