Imagine if Krispy Kreme introduced a new and amazingly flavoured donut.

But didn’t tell anyone about it.

You went into the shop, browsed the menu, and went ahead and ordered your favourite flavour, the one you always buy. You had no idea that triple-chocolate-pecan-caramel-with-sprinkles flavour even existed. It’s not that you didn’t want to try it…

….you just didn’t know it was there.

It’s the same with your book.

You may make the mistake of thinking it’s enough just to have your book listed and for sale on Amazon. But unless you put in some effort to promote it, no one will know it’s there.

So how do you go about marketing your book?

After all, you’re a writer, not a marketing executive. How do you know the right things to do to get people interested in your book? You can get results with these easy-to-implement ideas:

1) Think about your target audience

Identify who your readers will be, and make an effort to get in front of them, both online and offline.

• Hand out free copies or a free chapter of your book to people in your social circle who are your typical reader. Ask them to read it and recommend you to their friends.

• Organise a book signing or a reading in your local library or community centre. They’ll be happy you’re bringing readers through the doors, and it gives you the chance to connect with your audience in person.

• Offer your book for free reviews. Once potential readers have the affirmation of positive reviews, it breaks down the barrier in their mind of trying a new author. Be creative to try