Make your self-published book
a success with these tips...

The cold, hard truth about self-publishing

Whether you’re about to dip your toe into the self-publishing waters, or are an experienced writer, you’ll probably know that there are no quick fixes when it comes to self-publishing, or anything else in life that’s worthwhile, if we’re honest.

You won’t find a ‘silver bullet’ solution here, but you will find some sound advice on how to succeed as a self-published author.

Here are some of the cold, hard truths about self-publishing.

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Myths about self-publishing

Think you know what it means to self-publish? Do you have a preconception in your mind about the ‘standard’ of a self published book or book cover, the ‘quality’ of the writing, or the credibility of the author?

In this day and age, lots of the things you already think you know about self-publishing are actually unwarranted.

Many people have a gut reaction when they hear about self-publishing. They think it’s somehow traditional publishing’s ‘poor relation’. That it’s what you do if you can’t get an agent, or your work isn’t good enough to entice a traditional publisher into backing you.

But this simply isn’t true any more.

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The one thing that’ll make your book stand out from the crowd

Most people think that having a big publisher, an unlimited advertising budget, a PR consultant on speed dial, and a flashy cover are the things that can help you find success with your book.

And while these factors, if you’re lucky enough to have them, can no doubt contribute to your success, there is ONE simple (and free) thing that the majority of authors overlook.

It’s a very simple thing that you can do in a few minutes, with just a little research. And overlooking it can certainly make your sales suffer, without you really knowing why.

What is it?

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Is one book enough?

One thing we frequently discuss with aspiring authors is whether it’s possible to build a reputation, and a successful writing career, with just one book.

The simple answer is, no. To be recognised as an author, you really need to have the weight of several books in your repertoire, but really the discussion is about whether you can launch a writing career with just one book under your belt.

There are arguments for both sides. Let’s be honest, it’s a struggle to get your first book out into the world. Not just the mammoth effort of actually writing the words, but the huge learning curve to navigate editing, formatting, cover design options and self publishing platforms. Not to mention the post-publication marketing efforts to actually produce any sales.

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How to find beta readers

You know that saying ‘can’t see the wood for the trees’?

It’s probably a bit like that with you and your book.

You’re so close to it, it’s very hard to see the objective viewpoint.

But there are people who can help you with this – they’re called beta readers.

Beta readers are ‘test’ readers for your story. They’re unpaid and work as volunteers rather than ‘professionals’.

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Six top tips for organising your book promotions

We talk a lot on our blog about how to promote your book once it’s been published.

There’s a good reason for this. So many authors spend months and years working very hard on completing and publishing a book.

But their downfall is actually selling their book.

When it doesn’t sell, they think there must be something wrong with the book itself; the quality of the writing, the planning of the plotline, the believability of the characters.

But it’s likely to be none of these things.

There’s usually only one reason a book doesn’t sell:

Bad promotion.

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My writing… has taught me to take risks and not be afraid to make mistakes

Author Q&A with Dee Dee Chumley

With a career spent as a high-school English teacher, Dee Dee Chumley first channelled her creative ideas as part of a friend’s writing group.

Her other talents have included teaching girls’ softball, and even a spot of bus driving!

Dee Dee has received numerous awards for her short stories, essays, and poems, and in 2012 her debut novel Beyond the Farthest Star won Best Juvenile Book from the Oklahoma Writers’ Federation, Inc.

We were lucky enough to have Dee Dee answer some questions for us, and share her thoughts on writing and self-publishing.

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Should I write using a pen name?

If you’re about to publish your first book, are you undecided about using a pen name, or writing under your real name?

It seems to make sense that you should decide which name to use right from the start, as the name you write under will then be set in stone forever. But is this actually true?

Well, first let’s consider WHY you would want to use a pen name.

The obvious answer is to ‘hide’ your real identity. But what are the benefits of doing this, and are there any drawbacks?

Here are some of the pros and cons:

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I had always doubted myself as a writer. Not anymore.

Author Q&A with Gordon Gravley

Gordon Gravley hails from the (sometimes chilly) Northwest United States.

Gordon first contacted us at the start of 2018, looking to update the covers for two of his novels, ‘Gospel for the Damned’ and ‘The Quieting West’.

We were thrilled to work with him to create new cover designs for his highly rated books, and also managed to sneak in a chat to find out a little bit more about him and his writing process.

Here Gordon tells us about a 25 year learning process, his interest in the Old West, and how maturity has benefitted his writing.

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How to bridge the gap between being a writer, and being an author

For the purposes of this blogpost, I am drawing a distinction between these two terms.

Let’s look at the dictionary definitions:

Writer
noun
noun: writer; plural noun: writers
a person who has written something

Author
noun
noun: author; plural noun: authors
someone who writes books as a profession

There you have it. The crucial difference between the two.

Now, not every writer wants to become a professional, and this is fine. Some writers are publishing academic papers, or a family history only intended for a select group of people.

But if you’re a writer who dreams of calling it your career in a few years, there are certain steps you need to take. You need to build a bridge to get from being someone who writes, to being someone who writes as a profession.

Here are nine suggestions to help you make that leap.

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