All posts in Self publishing

The one thing that’ll make your book stand out from the crowd

Most people think that having a big publisher, an unlimited advertising budget, a PR consultant on speed dial, and a flashy cover are the things that can help you find success with your book.

And while these factors, if you’re lucky enough to have them, can no doubt contribute to your success, there is ONE simple (and free) thing that the majority of authors overlook.

It’s a very simple thing that you can do in a few minutes, with just a little research. And overlooking it can certainly make your sales suffer, without you really knowing why.

What is it?

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Is one book enough?

One thing we frequently discuss with aspiring authors is whether it’s possible to build a reputation, and a successful writing career, with just one book.

The simple answer is, no. To be recognised as an author, you really need to have the weight of several books in your repertoire, but really the discussion is about whether you can launch a writing career with just one book under your belt.

There are arguments for both sides. Let’s be honest, it’s a struggle to get your first book out into the world. Not just the mammoth effort of actually writing the words, but the huge learning curve to navigate editing, formatting, cover design options and self publishing platforms. Not to mention the post-publication marketing efforts to actually produce any sales.

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How to find beta readers

You know that saying ‘can’t see the wood for the trees’?

It’s probably a bit like that with you and your book.

You’re so close to it, it’s very hard to see the objective viewpoint.

But there are people who can help you with this – they’re called beta readers.

Beta readers are ‘test’ readers for your story. They’re unpaid and work as volunteers rather than ‘professionals’.

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Six top tips for organising your book promotions

We talk a lot on our blog about how to promote your book once it’s been published.

There’s a good reason for this. So many authors spend months and years working very hard on completing and publishing a book.

But their downfall is actually selling their book.

When it doesn’t sell, they think there must be something wrong with the book itself; the quality of the writing, the planning of the plotline, the believability of the characters.

But it’s likely to be none of these things.

There’s usually only one reason a book doesn’t sell:

Bad promotion.

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Should I write using a pen name?

If you’re about to publish your first book, are you undecided about using a pen name, or writing under your real name?

It seems to make sense that you should decide which name to use right from the start, as the name you write under will then be set in stone forever. But is this actually true?

Well, first let’s consider WHY you would want to use a pen name.

The obvious answer is to ‘hide’ your real identity. But what are the benefits of doing this, and are there any drawbacks?

Here are some of the pros and cons:

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How to bridge the gap between being a writer, and being an author

For the purposes of this blogpost, I am drawing a distinction between these two terms.

Let’s look at the dictionary definitions:

Writer
noun
noun: writer; plural noun: writers
a person who has written something

Author
noun
noun: author; plural noun: authors
someone who writes books as a profession

There you have it. The crucial difference between the two.

Now, not every writer wants to become a professional, and this is fine. Some writers are publishing academic papers, or a family history only intended for a select group of people.

But if you’re a writer who dreams of calling it your career in a few years, there are certain steps you need to take. You need to build a bridge to get from being someone who writes, to being someone who writes as a profession.

Here are nine suggestions to help you make that leap.

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Why REAL authors DON’T wait for inspiration to strike

Those of us who don’t work in a creative environment think it must be very hard for those ‘arty types’.

All that sitting around waiting for the inspiration to hit them.

Artists, musicians, writers… What do they do all day while waiting for the lightning bolt idea to strike?!

In fact, any designer, actor or author will tell you that waiting for the ‘sunbeam through the clouds – ta da!’ is total nonsense.

You have to practice your craft ALL the time. Even when you have no ideas. You keep going.

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The 6 most common mistakes first time authors make

I want to start this blogpost firstly by saying: don’t be afraid to make mistakes.

That’s how we all learn. When we’re children, we try to walk, fall over, get up and try again, and think nothing of it. As adults we’re just out of practice at getting things wrong, or perhaps we never put ourselves in the position where mistakes are possible.

The best thing you can do to avoid unnecessary mistakes is to arm yourself with as much information about writing and publishing as possible. But life is a learning curve and none of us would be where we are today if we didn’t get it wrong sometimes.

Here are some tips to help you on your way:

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Ten top writing tips for authors

Do you ever get writer’s block? Not sure how to complete the sentence, round off the scene or develop your character?

There’s a lot more to writing a book than just an idea for a story.

But, there are no hard and fast rules. Every writer has a unique style and approaches their writing in an individual way.

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Your editor can help with grammar, spelling and punctuation, but no-one can create the heart and soul of your story but you.

So, here are ten top tips to hone your writing and allow it to flow: Read More…

What size should my book be?

This is a question we get asked a lot by authors.

I don’t know about you, but I had never really thought about books being published in different sizes. When you stand in a bookshop, it’s obvious of course, but it’s not your first consideration when you’re thinking about self publishing.

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These are the traditional sizing conventions publishers tend to use:

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