All posts tagged Book cover design

The one thing that’ll make your book stand out from the crowd

Most people think that having a big publisher, an unlimited advertising budget, a PR consultant on speed dial, and a flashy cover are the things that can help you find success with your book.

And while these factors, if you’re lucky enough to have them, can no doubt contribute to your success, there is ONE simple (and free) thing that the majority of authors overlook.

It’s a very simple thing that you can do in a few minutes, with just a little research. And overlooking it can certainly make your sales suffer, without you really knowing why.

What is it?

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The purpose of your book cover is to sell your book

We all know the importance of a book cover.

It’s the window to your book’s soul. The thing people will judge your book on in a split second.

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But don’t forget it’s main job is to get people to buy your book.

NOT to convey accurately the small freckle on the left ear of your heroine.

NOT to show the exact shade of sandy brown of your leading man’s hair.

NOT to depict a purple octopus with yellow spots and the wings of a dragon, attacking a troll with rainbows for eyes, all set in a post-apocalyptic backdrop complete with high-rise buildings and flying cars.

You get the idea.

First and foremost, the purpose of your book cover is to make people pick up your book, or click on your virtual book.

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