One of the best ways to sell more books is to build a relationship with your audience. Once they engage with you, your stories, and your characters, readers are much more likely to continue to buy your work, and will become lifelong fans, just waiting for your next publication.
A great way to communicate with your readers is by email.
You can set up a form on your website to capture visitors’ email addresses. Then you will be able to keep in touch, and build your relationship with them. Here’s how to do it:
A couple of months ago we bought a new TV for our front room. We went to the shop and looked at all the TVs, the different sizes and prices. And then what? We came home and looked at all the reviews on Amazon.
What better way to find out the quirks and quibbles of a range of items than by looking on Amazon at the reviews?
The views of ordinary people like you and I, with no vested interest in convincing you to buy a product, just their honest opinion on what they thought.
When readers are browsing online, they will do exactly the same for your book. They’ll look at its reviews for the social proof – should they buy it, or not. Bad or negative reviews are bound to put potential readers off.
So, can you do more to encourage positive reviews on your book? Of course you can. Here’s how.
It’s the holy grail for busy writers. Building your audience in advance of publication, so that when you launch your book, there’s a steady stream of interest and sales.
But for self-published writers who have day-jobs, kids, and a million other things going on, this can seem like a mammoth task. Without chunks of time to devote to plans and action, how can you go about building your audience?
Don’t despair. You can make an impact in as little as 30 minutes a day. Here’s how.
A blog is a great way to help readers who are interested in your topic or subject to find you online.
When you are looking for something online, you probably open Google and search from there. The more content you create online, the more likely Google is to show you as one of the search results to others.
So, more fans and readers will be able to find you online.
That’s effectively the purpose of starting a blog. And you have a HUGE advantage over others, writing is your thing!
So, how do you start blogging, and what do you blog about? Read on….
Once your book is for sale on Amazon, your author page is a fantastic tool to help you promote your book.
Firstly, you’ll have an advantage, as lots of authors don’t know how to make the most from their author page, or just skip this step entirely, as they’re focused on getting their book out there for sale.
It really pays to spend some time making sure the information Amazon lets you add (for free) is complete.
Imagine if someone asked to you to summarise your whole life so far in one page of text.
How would you go about it?
Which events would you describe, and which would you leave out? Which loved ones, family and friends would you include, and how would you talk about them?
It seems like a difficult task, doesn’t it?
Many authors feel like this when trying to write the blurb for their back covers. How on earth can I sum up my whole book in just a few paragraphs? Then there’s the added pressure of knowing readers will make a judgement on the whole book, based on just this brief bit of text.
It’s a tall order, but if you follow these tips you’ll be able to write a blurb that shows off all the features of your story, and will have your readers dying to get to the rest of the book.