One of the best ways to sell more books is to build a relationship with your audience. Once they engage with you, your stories, and your characters, readers are much more likely to continue to buy your work, and will become lifelong fans, just waiting for your next publication.

A great way to communicate with your readers is by email.

You can set up a form on your website to capture visitors’ email addresses. Then you will be able to keep in touch, and build your relationship with them. Here’s how to do it:

Building your list of subscribers

You want to capture as many email addresses as possible from the visitors to your website. This means you’ll be able to get in contact with your fans and readers to let them know when your next book is launching. In turn, you should generate more sales.

Think about it – what’s the easiest way to let your fans know your next book is ready? Just email them to tell them. Like Netflix or Amazon do with a new TV or book series release. Once your email lands in your reader’s inbox, they’ll know your book is available to buy.

Not just that, but if you have a direct line of communication with your readers, it takes away your reliance on another platform, like Amazon, for driving sales. If you choose to further down the line, you could sell your books directly to your readers through your website.

Some things to consider:

You can only email people who have given their permission to do so. Readers need to actively input their email addresses into your website for you to able to email them. If you add people to