All posts in Self publishing

Email marketing – how to attract more readers and sell more books

One of the best ways to sell more books is to build a relationship with your audience. Once they engage with you, your stories, and your characters, readers are much more likely to continue to buy your work, and will become lifelong fans, just waiting for your next publication.

Email-marketing-for-authors

 

A great way to communicate with your readers is by email.

You can set up a form on your website to capture visitors’ email addresses. Then you will be able to keep in touch, and build your relationship with them. Here’s how to do it:

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ISBNs part 2: Lucky number 13

Many literary geniuses would confess numbers are not their strong point.

But when publishing your book, there’s one number you’ll need to get your head around – the ISBN.

Don’t worry, it’s not complicated. There are just a couple of key things you need to know.

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Recently we published an article about ISBNs which you can read here.

But one question we didn’t answer was the difference between a 10 digit and 13 digit ISBN number. It’s a question our clients often ask us, so we thought we would explain it in more detail.

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How to generate book reviews with the least amount of stress

A couple of months ago we bought a new TV for our front room. We went to the shop and looked at all the TVs, the different sizes and prices. And then what? We came home and looked at all the reviews on Amazon.

What better way to find out the quirks and quibbles of a range of items than by looking on Amazon at the reviews?

The views of ordinary people like you and I, with no vested interest in convincing you to buy a product, just their honest opinion on what they thought.

book reviews

When readers are browsing online, they will do exactly the same for your book. They’ll look at its reviews for the social proof – should they buy it, or not. Bad or negative reviews are bound to put potential readers off.

So, can you do more to encourage positive reviews on your book? Of course you can. Here’s how.

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Copyright, it’s more simple than it sounds

Copyright. Wow, it sounds boring doesn’t it?

You’re probably asking yourself: Do I really need to know about this?

Well, if you’re about to publish your creative work, then there are few things you should know. But don’t worry, it’s not complicated, and not even that boring.

copyright your book

You may be aware that creative works have a copyright attached to them, which protects the original work from being copied or redistributed.

But does this apply to books? And if so, how can you protect YOUR creative work, and do you actually need to?

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How writing an effective blurb will boost your book sales

Imagine if someone asked to you to summarise your whole life so far in one page of text.

How would you go about it?

Which events would you describe, and which would you leave out? Which loved ones, family and friends would you include, and how would you talk about them?

It seems like a difficult task, doesn’t it?

Many authors feel like this when trying to write the blurb for their back covers. How on earth can I sum up my whole book in just a few paragraphs? Then there’s the added pressure of knowing readers will make a judgement on the whole book, based on just this brief bit of text.

your book blurb

It’s a tall order, but if you follow these tips you’ll be able to write a blurb that shows off all the features of your story, and will have your readers dying to get to the rest of the book.

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All about ISBNs

One of the stumbling blocks for the self-published author is the question of ISBN numbers.

Lots of authors come to us struggling to get their heads around what’s required:

    • What’s an ISBN?

 

    • Do I need one?

 

    • How do I get one?

 

  • Where from?

So we’ve put together a list of the most frequently asked questions about ISBNs, and some answers to help you.

ISBN questions

 

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13 Top Tools for Authors to Make Your Life Easier

We know how hard authors, especially self-published ones, work to fit in their writing; around the day job, night job, the school run, and hobbies.

We speak to authors every day and many of them ask us if there’s anything they can do to make life a bit easier, and utilise every second of their precious time.

tools

So we thought it would be helpful to list some resources, products and software that can help you to shortcut some of the hard work involved with writing your book.

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5 Essential Things to Get in Order Before Self-Publishing Your Book

I’m baking a cake tonight.

Last night I made a list of the ingredients I’ll need, checked I had the right baking tins and got my piping bags ready.

I wouldn’t start cracking the eggs in the bowl tonight without having done the preparation. If I did, I’d end up with a cake that’s flat, dry, and disappointing.

Self-publishing is a bit like this.

Ducks In A Row

There are a few things you need to have in order before you start. Get your ducks in a row before you take the plunge into self-publishing, and you’ll find the whole process much easier to navigate.

Keep reading to find out 5 essential things you should have thought about before self-publishing your book.

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