All posts tagged book promotion

Six top tips for organising your book promotions

We talk a lot on our blog about how to promote your book once it’s been published.

There’s a good reason for this. So many authors spend months and years working very hard on completing and publishing a book.

But their downfall is actually selling their book.

When it doesn’t sell, they think there must be something wrong with the book itself; the quality of the writing, the planning of the plotline, the believability of the characters.

But it’s likely to be none of these things.

There’s usually only one reason a book doesn’t sell:

Bad promotion.

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7 Strategies to Sell More Books (Every Self-Published Author Needs To Know)

Imagine if Krispy Kreme introduced a new and amazingly flavoured donut.

But didn’t tell anyone about it.

You went into the shop, browsed the menu, and went ahead and ordered your favourite flavour, the one you always buy. You had no idea that triple-chocolate-pecan-caramel-with-sprinkles flavour even existed. It’s not that you didn’t want to try it…

donut….you just didn’t know it was there.

It’s the same with your book.

You may make the mistake of thinking it’s enough just to have your book listed and for sale on Amazon. But unless you put in some effort to promote it, no one will know it’s there.

So how do you go about marketing your book?

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