All posts in Self publishing

Why REAL authors DON’T wait for inspiration to strike

Those of us who don’t work in a creative environment think it must be very hard for those ‘arty types’.

All that sitting around waiting for the inspiration to hit them.

Artists, musicians, writers… What do they do all day while waiting for the lightning bolt idea to strike?!

In fact, any designer, actor or author will tell you that waiting for the ‘sunbeam through the clouds – ta da!’ is total nonsense.

You have to practice your craft ALL the time. Even when you have no ideas. You keep going.

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The 6 most common mistakes first time authors make

I want to start this blogpost firstly by saying: don’t be afraid to make mistakes.

That’s how we all learn. When we’re children, we try to walk, fall over, get up and try again, and think nothing of it. As adults we’re just out of practice at getting things wrong, or perhaps we never put ourselves in the position where mistakes are possible.

The best thing you can do to avoid unnecessary mistakes is to arm yourself with as much information about writing and publishing as possible. But life is a learning curve and none of us would be where we are today if we didn’t get it wrong sometimes.

Here are some tips to help you on your way:

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Ten top writing tips for authors

Do you ever get writer’s block? Not sure how to complete the sentence, round off the scene or develop your character?

There’s a lot more to writing a book than just an idea for a story.

But, there are no hard and fast rules. Every writer has a unique style and approaches their writing in an individual way.


Your editor can help with grammar, spelling and punctuation, but no-one can create the heart and soul of your story but you.

So, here are ten top tips to hone your writing and allow it to flow: Read More…

What size should my book be?

This is a question we get asked a lot by authors.

I don’t know about you, but I had never really thought about books being published in different sizes. When you stand in a bookshop, it’s obvious of course, but it’s not your first consideration when you’re thinking about self publishing.


These are the traditional sizing conventions publishers tend to use:

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Email marketing – how to attract more readers and sell more books

One of the best ways to sell more books is to build a relationship with your audience. Once they engage with you, your stories, and your characters, readers are much more likely to continue to buy your work, and will become lifelong fans, just waiting for your next publication.


A great way to communicate with your readers is by email.

You can set up a form on your website to capture visitors’ email addresses. Then you will be able to keep in touch, and build your relationship with them. Here’s how to do it:

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ISBNs part 2: Lucky number 13

Many literary geniuses would confess numbers are not their strong point.

But when publishing your book, there’s one number you’ll need to get your head around – the ISBN.

Don’t worry, it’s not complicated. There are just a couple of key things you need to know.


Recently we published an article about ISBNs which you can read here.

But one question we didn’t answer was the difference between a 10 digit and 13 digit ISBN number. It’s a question our clients often ask us, so we thought we would explain it in more detail.

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How to generate book reviews with the least amount of stress

A couple of months ago we bought a new TV for our front room. We went to the shop and looked at all the TVs, the different sizes and prices. And then what? We came home and looked at all the reviews on Amazon.

What better way to find out the quirks and quibbles of a range of items than by looking on Amazon at the reviews?

The views of ordinary people like you and I, with no vested interest in convincing you to buy a product, just their honest opinion on what they thought.


When readers are browsing online, they will do exactly the same for your book. They’ll look at its reviews for the social proof – should they buy it, or not. Bad or negative reviews are bound to put potential readers off.

So, can you do more to encourage positive reviews on your book? Of course you can. Here’s how.

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Copyright, it’s more simple than it sounds

Copyright. Wow, it sounds boring doesn’t it?

You’re probably asking yourself: Do I really need to know about this?

Well, if you’re about to publish your creative work, then there are few things you should know. But don’t worry, it’s not complicated, and not even that boring.

Book under lock and key

You may be aware that creative works have a copyright attached to them, which protects the original work from being copied or redistributed.

But does this apply to books? And if so, how can you protect YOUR creative work, and do you actually need to?

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