All posts in Marketing Your Book

Email marketing – how to attract more readers and sell more books

One of the best ways to sell more books is to build a relationship with your audience. Once they engage with you, your stories, and your characters, readers are much more likely to continue to buy your work, and will become lifelong fans, just waiting for your next publication.

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A great way to communicate with your readers is by email.

You can set up a form on your website to capture visitors’ email addresses. Then you will be able to keep in touch, and build your relationship with them. Here’s how to do it:

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How to generate book reviews with the least amount of stress

A couple of months ago we bought a new TV for our front room. We went to the shop and looked at all the TVs, the different sizes and prices. And then what? We came home and looked at all the reviews on Amazon.

What better way to find out the quirks and quibbles of a range of items than by looking on Amazon at the reviews?

The views of ordinary people like you and I, with no vested interest in convincing you to buy a product, just their honest opinion on what they thought.

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When readers are browsing online, they will do exactly the same for your book. They’ll look at its reviews for the social proof – should they buy it, or not. Bad or negative reviews are bound to put potential readers off.

So, can you do more to encourage positive reviews on your book? Of course you can. Here’s how.

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Seven ways to build your audience in less than 30 minutes a day

It’s the holy grail for busy writers. Building your audience in advance of publication, so that when you launch your book, there’s a steady stream of interest and sales.

But for self-published writers who have day-jobs, kids, and a million other things going on, this can seem like a mammoth task. Without chunks of time to devote to plans and action, how can you go about building your audience?

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Don’t despair. You can make an impact in as little as 30 minutes a day. Here’s how.

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How to make your Amazon author page work hard for you

Once your book is for sale on Amazon, your author page is a fantastic tool to help you promote your book.

Firstly, you’ll have an advantage, as lots of authors don’t know how to make the most from their author page, or just skip this step entirely, as they’re focused on getting their book out there for sale.

Author profile - who are you?

It really pays to spend some time making sure the information Amazon lets you add (for free) is complete.

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Three ways to use Twitter to spread the word about your book, without being salesy

Like many authors, you may be worrying that using social media sites to promote your books will look too much like cheap advertising. You don’t want to seem pushy and salesy. You’re uncomfortable trying to sell your books, as you don’t see yourself as salesperson – you’re a writer after all!

But if you’re serious about writing as a career, you also need to be serious about how you’re going to pay the bills. There’s nothing to be embarrassed about. Think of all the brands that market to you on a daily basis – Starbucks, Coca Cola, Kelloggs. They’re not worried about trying to sell you their products in case it puts you off and you think they’re too pushy.

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There are many simple ways you can promote your book to make it easy for your fans to find. And Twitter is one of them.

Here are three ways you can use Twitter to help spread the word about your book, without being too pushy.

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What to include on your author website

Are you stuck for what to include on your author website? Don’t worry, it doesn’t need to be complicated. But it does need to be easy to read, and convey your message in a simple way to your fans.

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Include the content listed here, and you can be sure you’ll have an author website that will keep your fans happy, be easy to maintain and update, and will help improve your book sales.

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7 Strategies to Sell More Books (Every Self-Published Author Needs To Know)

Imagine if Krispy Kreme introduced a new and amazingly flavoured donut.

But didn’t tell anyone about it.

You went into the shop, browsed the menu, and went ahead and ordered your favourite flavour, the one you always buy. You had no idea that triple-chocolate-pecan-caramel-with-sprinkles flavour even existed. It’s not that you didn’t want to try it…

donut….you just didn’t know it was there.

It’s the same with your book.

You may make the mistake of thinking it’s enough just to have your book listed and for sale on Amazon. But unless you put in some effort to promote it, no one will know it’s there.

So how do you go about marketing your book?

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The Top 5 Inexpensive Things Authors Can Do to Sell More Self-Published Books…

1. Set up a blog

These days you can start a blog for free with WordPress.com.

Commit some time each day to write posts on your blog. People who find your blog can interact with you and others through your blog comments system and you can quickly build a following this way.

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set up an author blog with WordPress

 

 

 

 

 

 

 

Alternatively you can start a blog on a domain name (your name or a book name of yours) and host it on a web hosting service like Godaddy, Bluehost or any reliable hosting service. This option is preferable as you own the domain and site, and are not just using somebody else’s platform, as you would if you used WordPress.com

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