We all know the importance of a book cover.
It’s the window to your book’s soul. The thing people will judge your book on in a split second.
But don’t forget it’s main job is to get people to buy your book.
NOT to convey accurately the small freckle on the left ear of your heroine.
NOT to show the exact shade of sandy brown of your leading man’s hair.
NOT to depict a purple octopus with yellow spots and the wings of a dragon, attacking a troll with rainbows for eyes, all set in a post-apocalyptic backdrop complete with high-rise buildings and flying cars.
You get the idea.
First and foremost, the purpose of your book cover is to make people pick up your book, or click on your virtual book.